Resume

OUTERKNOWN, CREATIVE COPYWRITER, 2017-2018

Bringing a classic beach brand to the world

Concepted and produced all creative brand communications like emails, blog posts, social copy, product descriptions, catalogs, look books, and garment copy while defining a brand voice and narrative with the goal of transitioning a regional surf company into a mainstream fashion and lifestyle brand.  

FREELANCE COPYWRITER, 2015-Current

A roaming pencil for hire

Developed integrated campaigns for agency clients like Grey, Saatchi, and Wongdoody. Created TV and radio scripts, social media content, and print ads for clients like Cedar-Sinai Hospital, National University, Weber Grills, Tinder, The NFL, and Focus Features.

MIAMI AD SCHOOL SF, COPYWRITING PROGRAM, 2014-2016

An old dog learning new tricks. Arf!

ISPOT.TV EDITORIAL MANAGER 2012-2014

Watched all the TV spots. Really, ALL of them.

Managed team of five junior editors while creating content for iSpot’s TV advertising database. Also defining workflow, editorial calendars, writing style guides, social media best practices , fun adult stuff like that.

NOVELIST 2010 - Current

Novelist? Author? Which Sounds Less Pretentious?

Released debut YA novel, ‘The End of Violet and Abby’ in Fall 2014. Think Mean Girls mixed with Buffy the Vampire Slayer. Currently working on follow up. Occasionally gets fan mail full ‘squees’ and ‘I can’t even’s’. 

FREELANCE SOCIAL MEDIA CONSULTANT, 2010-2012

A Rolling Pen For Hire

Helped small to mid-sized businesses get started on social. Wrote some brand mantras, shoot some videos, talked a lot about ‘starting dialogues.’

LINDEN LAB, DIGITAL COPYWRITER, 2009-2010

Organizer of The Thousand Michael Jackson March

Developed new brand strategy for the online game Second Life targeting new players. Produced new community and video content. Once wrote an in-depth blog article about a virtual pro wrestling league.

MICROSOFT STUDIOS, DIGITAL COPYWRITER 2006 - 2008

Blasted Aliens, Rescued Princesses, Wrote Articles and Made Movies About It.

Created video and written content for MGS’s various community websites, defined a specific brand voice for each property, and worked with art directors, game designers, and account planners on site design and launch plans.